Briefs that make every article easier to write and easier to rank
A good brief closes the gap between SEO and the people writing. Our Search Briefs give writers the intent, outline, questions and sources they need, so drafts come back close to final.
- Ideal for
- Teams using freelancers or subject experts
- Outputs
- Search Briefs, draft reviews, writer guidelines
- Turnaround
- Agreed per batch
The problem
Writers are often handed a keyword and a word count. The result reads well but misses what searchers actually want, skips the questions competitors answer, and needs heavy rework before it can rank.
A detailed brief does the research up front. Writers spend their time writing, subject experts know what they are being asked, and editors have a clear standard to review against.
Our approach
Intent first
What the searcher is trying to do, the format that wins today, and the angle that sets your page apart.
Outline
Recommended headings, questions to answer and the order that matches how people read and scan.
Substance
Entities, facts, examples and expert input the page needs to be genuinely useful.
Connections
Internal links to and from the page, plus title, meta description and schema notes.
What you get
- Search Briefs per article
- Writer and editor guidelines
- SEO review of drafts
- Title and meta recommendations
- Schema notes where relevant
SEO Content Briefs questions
What goes into an SEO content brief?
Our Search Briefs cover the target query and related searches, search intent, audience, a recommended outline, questions to answer, key facts and entities, internal links, and title and meta description suggestions.
Do you write the articles too?
We focus on briefs, guidelines and draft reviews. The articles themselves are written by your in-house team, subject experts or agency, which keeps your brand voice and expertise in the content.
How do briefs help with AI search?
Briefs ask for direct answers near the top, clear headings and specific facts. That structure is easier for AI assistants and Google's AI Overviews to quote and attribute.
Can briefs work for product and landing pages?
Yes. We write briefs for service pages, category pages, comparison pages and landing pages as well as blog content.