Get more from the content you already have
Your archive is usually the fastest path to growth. We find the pages that are slipping, overlapping or dragging the site down, and give you a clear plan for each one.
- Ideal for
- Sites with 100+ blog posts or articles
- Outputs
- Page-by-page action list, refresh briefs
- Typical wins
- Recovered rankings on decaying pages
The problem
Content decays. Competitors publish better answers, statistics go stale, and search intent shifts. Meanwhile older posts start competing with newer ones for the same phrases, and neither ranks as well as one strong page would.
A content audit looks at every page with its traffic, rankings, links and conversions side by side, so decisions are based on data rather than how much effort a post took to write.
Our approach
Inventory
Every indexable page pulled into one sheet with traffic, rankings, backlinks, conversions and last-updated dates.
Diagnosis
Decay trends, keyword cannibalization, thin pages and outdated facts flagged page by page.
Decisions
Each page marked keep, refresh, merge, redirect or remove, with the reason.
Refresh briefs
Specific update notes for priority pages: what to add, cut and restructure.
What you get
- Full content inventory
- Keep / refresh / merge / retire decisions
- Cannibalization map
- Refresh briefs for top pages
- Redirect list for merged pages
Content Audit & Refresh questions
What is content decay?
Content decay is the gradual loss of traffic and rankings on a page that used to perform well, often because competitors published fresher or more complete answers, or because search intent changed.
What is keyword cannibalization?
It happens when several pages on your site target the same search, so they split clicks and links and none ranks as well as a single consolidated page would.
Should we delete old content?
Sometimes. Pages with no traffic, links or purpose can be removed or merged into stronger pages. We redirect anything with value so you keep its links and history.
How often should content be audited?
A full audit once a year works for most teams, with a lighter quarterly check on top pages to catch decay early.