Find the searches your competitors are winning
We map the keywords and topics in your market, show where competitors are capturing traffic you are not, and size each opportunity so you know where to invest first.
- Ideal for
- New sites, new markets, budget planning
- Outputs
- Opportunity model, gap analysis, quick-win list
- Tools
- Semrush, Ahrefs, Search Console
The problem
Without research, SEO priorities are guesses. Teams chase high-volume keywords they cannot win, miss the specific long-tail searches that convert, and underestimate competitors they have never looked at closely.
Keyword and competitor research gives you a map of the market: what people search for, who ranks today, and where the realistic openings are.
Our approach
Market map
Seed topics expanded into a full keyword universe, grouped by theme and intent.
Competitor gaps
Search competitors identified and compared, including the ones you do not think of as competitors.
Sizing
Each opportunity scored on demand, difficulty, intent and value to the business.
Quick wins
Keywords where you already rank on page two and a focused push could move you up.
What you get
- Keyword universe by topic
- Competitor gap analysis
- Opportunity sizing model
- Quick-win keyword list
- Recommendations by page
Keyword & Competitor Research questions
Which keywords should we go after first?
We balance search volume, ranking difficulty, searcher intent and business value. A smaller keyword that brings buyers usually beats a larger one that brings browsers.
Who counts as an SEO competitor?
Anyone ranking for the searches you want, which often includes publishers, marketplaces and directories, not just your direct business rivals.
What are long-tail keywords?
Long-tail keywords are longer, more specific searches. Each has less volume, but together they make up most search demand, and they usually convert better because intent is clearer.
Is keyword research still relevant with AI search?
Yes. The questions people type into search engines and AI assistants overlap heavily. Keyword research shows what your audience wants to know, whichever tool they use to ask.